About the Role: Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking a Director of Inventory Planning & Allocation - Commercial to support our fast-growing, commercial business unit spanning wholesale, bulk, and retail sale channels. This role will be responsible for forecasting multi-channel inventory needs, managing on-order and on-hand inventory to optimize sales, margin, and service levels across wholesale, bulk orders, and owned retail channels. The ideal candidate is highly analytical and detail-oriented with extensive experience in fast-growing DTC brands, adept at multi-channel, multi-category ladder plans, and skilled in leveraging virtual warehouses to maximize efficiency and flexibility. Core Responsibilities Inventory Planning & Management Develop and maintain demand forecasts in partnership with cross-functional teams, incorporating sales trends, product launches, product lifecycles, and promotional plans to inform purchasing and financial planning. Maintain and optimize ladder plans across multiple channels and product categories, enabling daily thru annual sales and receipt unit needs at channel, category, style and SKU levels. Place purchase orders and manage on-order pipelines to ensure balance inventory levels and timely demand fulfillment while minimizing excess inventory. Monitor inventory levels and recommend replenishment strategies to maximize availability and reduce stockouts or overstocking. Identify risks and opportunities in inventory and recommend actions to support business growth. Manage greige and liability fabric on-hand and consumption. Allocation & Distribution Allocate inventory across wholesale, bulk, and retail channels based on demand forecasts and sales priorities. Manage virtual warehouse inventory strategies to support flexibility in fulfillment and optimize working capital. Partner with logistics and operations teams to ensure accurate distribution and inventory visibility across the network. Cross-Functional Collaboration Work closely with Commercial, Merchandising, Operations, Marketing and Finance teams to align inventory strategies with assortment plans, sales goals, and margin objectives. Provide weekly and monthly reporting on inventory health, channel performance, and forecast accuracy. Qualifications 7+ years of inventory planning, allocation, or related roles at fast-growing DTC brands, with proven success at the Senior Manager or Director level. Strong track record managing multi-channel, multi-category ladder plans and working with virtual warehouses. Proven ability to deliver accurate daily, monthly, quarterly, and annual sales and receipt projections. Proficiency in forecasting, financial modeling, and inventory optimization; advanced Excel skills required, ERP experience a plus. Deep understanding of DTC and omnichannel distribution dynamics, including ecommerce, wholesale, and international markets. Excellent cross-functional communication and problem-solving skills; ability to balance data-driven decisions with brand priorities. What We Offer: Competitive salary Comprehensive benefits package (health, dental, vision, PTO) 401K with company match Flexible remote work environment Paid time off and holidays An opportunity to make a direct impact on a high-growth, design-forward brand A collaborative, passionate, and purpose-driven team Why Join Us? This is a pivotal role that ensures our customers, partners, and channels are always in stock with the right products at the right time. You’ll have the opportunity to directly shape how our products move through the supply chain, driving growth and efficiency for a brand that is scaling rapidly.