Title: Director of Digital Marketing

Overview

Our client is seeking a Director of Digital Marketing to lead and execute a comprehensive digital strategy across a multi-brand portfolio within the hospitality space. This individual will serve as both a strategic leader and hands-on operator, driving performance across all digital channels while building scalable systems to support continued growth. This is a high-impact, visible leadership role that requires a balance of strategic thinking, operational execution, team leadership, and cross-functional collaboration.

Key Responsibilities

Strategic Leadership

• Own and drive the overall digital marketing vision and long-term roadmap
• Develop scalable frameworks that can be tailored across multiple brands
• Serve as the subject-matter expert across all digital marketing channels
• Partner with executive leadership to align marketing initiatives with broader business objectives

Channel Management

• SEO: Lead organic search strategy including technical SEO, content development, local SEO, and backlink strategy
• Paid Media: Oversee paid search and paid social efforts (Google Ads, Meta, etc.), including budget management, ROAS optimization, and attribution modeling
• Email Marketing: Build and optimize lifecycle, promotional, and transactional campaigns to drive customer acquisition and retention
• Social Media: Manage both organic and paid social strategies to enhance brand awareness and demand generation

Portfolio Oversight

• Act as a senior marketing advisor across a large portfolio of brands/locations
• Translate business objectives into actionable marketing strategies and KPIs
• Deliver performance insights, reporting, and strategic recommendations to stakeholders
• Ensure consistency, quality, and measurable performance across all accounts

Team Development & Operations

• Build, mentor, and lead a high-performing internal team and/or external agency partners
• Establish best practices, standard operating procedures, and reporting frameworks
• Identify and implement tools, platforms, and automation to improve scalability and efficiency

Analytics & Performance

• Define success metrics and KPIs across all digital channels
• Own reporting infrastructure, dashboards, and performance reviews

Qualifications

Required

• 8+ years of digital marketing experience, including 3+ years in a leadership role
• Strong expertise in performance marketing, analytics, and attribution
• Experience managing multiple brands, locations, or business units simultaneously
• Demonstrated ability to drive revenue growth through digital channels