Job Description:

• Lead the complete transformation and ongoing optimization of The Spice & Tea Exchange® digital commerce ecosystem.
• Oversee both front-end and back-end website performance, ensuring the online experience drives measurable growth.
• Own and execute the end-to-end e-commerce strategy, including B2C and franchisee ordering workflows.
• Serve as the internal subject matter expert on Shopify and related platforms, overseeing architecture and performance.
• Establish a clear digital growth roadmap with defined KPIs and ROI benchmarks.
• Show strong leadership in Shopify functionalities and plug-in integrations.
• Ensure enhancements improve website conversion, retention, and brand storytelling.
• Oversee back-end functionality including product setup, inventory visibility, and ordering logic.
• Leverage AI tools to analyze customer buying trends and improve personalization.
• Own the setup and management of TikTok Shop and align with marketing strategies.
• Design and implement omnichannel strategies that align e-commerce and franchise stores.

Requirements:

• 7-10+ years in E-Commerce, digital product management, or web development leadership
• Deep hands-on experience with Shopify and integrated E-Commerce tools
• Strong understanding of front-end UX/UI and back-end systems.
• Proven success in driving E-Commerce growth with clear ROI accountability
• Experience working within a franchise or multi-unit retail system strongly preferred
• Analytical mindset paired with creative problem-solving
• Strong communication and leadership skills

Benefits:

• 401(k)
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Vision insurance