Digital Sales Operations Lead – Contractor Role Location: Remote , South Africa Description We are a digitally native, direct-to-consumer baby and toddler clothing brand established and headquartered in London. We exist to inspire parents to raise kinder generations so together we can give babies a softer & stronger start. We are a hard-working and close-knit team dedicated to creating quality products and a brand loved by parents, globally. For a young emerging brand, we have achieved significant critical acclaim and global recognition, partly fuelled by celebrity endorsements such as Kim Kardashian and other influencers, as well as winning multiple awards incl. Best Baby Brand (2018, 2019, 2020), Most Eco-Friendly Brand (2020, 2021, 2022), The Queen's Awards for Enterprise (2022), Can’t Live Without Parenting Product (2021, 2023), Made for Mum (2024), Best Sleepwear Brand, My Baba Awards (2025). About the Opportunity We are a fast-growing global brand working with major UK and US wholesale partners including NEXT, John Lewis & Partners, Marks & Spencer, and Nordstrom. We are looking for an experienced Digital Sales Operations Lead on a contractor basis to own and optimise the sales systems, data processes, and operational workflows that underpin our wholesale and digital trading performance. This is a senior operational role that blends strong technical capability with commercial acumen. You will play a critical part in scaling our wholesale partnerships globally, ensuring our key accounts are supported through accurate data management, efficient order processing, and trading optimisation. Please note: This role is open to South Africa-based candidates only. This is a contractor position so the successful candidate will be responsible for their own tax and statutory obligations under South African law.

Key Responsibilities

Strategic & Operational Leadership ● Own the end-to-end wholesale sales operations function across digital and key accounts ● Partner with the Interim Head of Wholesale to develop and deliver operational strategies aligned with business growth priorities ● Manage and coach a South Africa-based Sales Operations Support contractor, ensuring effective day-to-day collaboration and task delegation ● Act as systems owner for all sales and order management tools, maintaining data accuracy, reporting integrity, and process efficiency Systems, Data & Reporting ● Own, maintain, and optimise systems supporting wholesale operations including order management, customer databases, and product information platforms ● Ensure seamless product data setup and digital asset management across all wholesale partners ● Develop and maintain sales performance reporting, providing clear data visibility to the wider business ● Collaborate with Tech, Finance, and Operations teams to troubleshoot, implement, and monitor sales systems including Shopify, Mirakl, and DSCO Trading & Account Support ● Support wholesale trading relationships by ensuring timely and accurate setup of products, orders, and assets across partner systems ● Liaise directly with digital retail partner teams to resolve data, logistics, or process issues promptly ● Support the preparation and execution of seasonal sales assets including line lists and design decks Cross-functional Collaboration ● Build strong working relationships across Product, Merchandising, Logistics, Finance, and Brand teams to ensure alignment on trading activities and data flow ● Serve as the operational link across wholesale processes, ensuring clear communication and accountability Continuous Improvement ● Identify and implement opportunities to automate and streamline wholesale operations, particularly through offshore support ● Champion best practices in system use, reporting, and workflow design ● Support digital transformation initiatives within the commercial function

Requirements

What We're Looking For Experience & Qualifications ● Proven experience in a wholesale or sales operations role within retail, fashion, or consumer goods ● Strong understanding of digital wholesale models and B2B trading platforms ● Demonstrable experience managing or implementing sales systems and processes, particularly DSCO, Mirakl, and/or Shopify ● Direct exposure to trading with major UK retail partners such as NEXT, M&S, and JLP ● Experience managing or coordinating offshore or remote teams (nice to have) Skills ● Highly proficient in data management, analysis, and reporting using Excel and/or Google Sheets ● Confident influencing cross-functional teams and external partners ● Exceptional attention to detail with the ability to manage multiple priorities simultaneously ● Project management or process improvement Personal Attributes ● Analytical, systems-focused, and solutions-oriented ● Self-motivated with a strong sense of ownership and accountability ● Adaptable and resilient in a fast-paced, high-growth environment ● Collaborative by nature with a drive to improve ways of working ● Passionate about efficiency, accuracy, and commercial performance ● Genuine interest in children's apparel, eCommerce, and brand growth