Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. Our client is a content creator / YouTuber based in the US, currently expanding into a website blog to share stories about his travels and adventures. The client is looking for a Digital Marketing Specialist with strong experience in Google Ads, YouTube marketing, analytics, and audience growth strategies. Requirements - Proven experience in digital marketing, growth marketing, or performance marketing - Strong hands-on experience managing Google Ads campaigns - Experience analyzing YouTube channel analytics and performance data - Strong understanding of YouTube growth strategies and audience retention optimization - Familiarity with YouTube SEO and content optimization strategies - Understanding of website traffic growth, funnels, and audience engagement - Strong analytical and reporting skills - Ability to interpret marketing data and provide actionable insights - Ability to work independently in a fast-paced environment - Excellent communication and organizational skills - Strong attention to detail and consistency Benefits - Competitive salary - Work with fast-scaling, premium brands - Fully remote role with a dynamic, growth-driven team - Clear opportunities for career growth and advancement