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• Remote - Maryland We’re looking for a best-in-class Digital Marketing Manager to accelerate pipeline and revenue through high-performing paid media and search engine marketing (SEM). This role is the in-house authority for full-funnel paid acquisition strategy, performance creative, conversion optimization, and measurement. You’ll own the end-to-end paid media engine—building scalable programs that reliably generate qualified demand while improving efficiency (CAC, CPL, CPA) and incrementality.
• What You’ll Do
• Own Paid Media Strategy Develop and execute full-funnel SEM and paid media strategies tied to pipeline, bookings, and efficiency metrics.
• Plan and Forecast Set quarterly/monthly plans, translate into channel forecasts and KPIs (MQL → SQL → pipeline → bookings).
• Optimize Campaigns Launch and scale programs across Google, Microsoft, LinkedIn, Meta, and other paid channels; manage SEM query strategy and competitor coverage.
• Drive Conversion Partner with web/dev, design, and content teams to improve landing page and form conversion rates; establish disciplined testing for ads, creative, and offers.
• Ensure Measurement Integrity Maintain clean tracking and attribution (GTM governance, enhanced conversions, UTMs, conversion APIs); deliver executive-ready insights.
• Manage Audiences Build and manage retargeting, suppression, and lookalike audiences; align messaging to funnel stages.
• Budget Stewardship Own pacing, forecasting, and variance explanations; manage vendors, agencies, and ad tech partners.
• Compliance & Governance Ensure adherence to platform policies and internal controls.
• What You Bring
• 4–6+ years owning SEM and paid media with measurable impact on pipeline/revenue and efficiency (CPL/CPA/CAC).
• Expertise in Google Ads and Microsoft Ads; strong operator in LinkedIn Ads and paid social.
• Proven ability to scale campaigns end-to-end structure, keywords, ads, audiences, and budgets.
• Strong measurement foundation GA4, GTM, HubSpot, Salesforce reporting; understands attribution tradeoffs.
• Deep experience with conversion tracking and lead-to-revenue measurement (enhanced conversions, offline imports, UTMs).
• CRO and experimentation mindset across ads, landing pages, and offers—optimized for qualified outcomes.
• Analytical and financially grounded forecasting, pacing, and performance diagnosis using Excel/Sheets (Power BI a plus).
• Executive-ready communicator who can align cross-functional teams to drive results.
• Highly organized, high-ownership, and continuously learning as platforms and privacy rules evolve. Additional Information While we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria. The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate—apply today and let's explore the exciting possibilities together! All your information will be kept confidential according to EEO guidelines. At Ensora Health, Diversit Apply To this Job Apply To this Job