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CRM Campaign Specialist

Remote · Thailand Full-time

Job Description:

  • Configure and execute end-to-end CRM campaigns across multiple channels, including email, onsite notifications, and promotional pages
  • Utilize data and reporting tools to support segmentation, targeting, and optimal campaign timing decisions
  • Analyze campaign performance using dashboards and reporting tools (Google Sheets, Tableau, CRM analytics), and continuously refine execution based on insights
  • Build, manage, and validate player segments within CRM systems (e.g., Fast Track or similar platforms) to ensure accurate targeting and personalization
  • Collaborate with cross-functional teams to align campaigns with broader business objectives and player engagement strategies
  • Monitor and evaluate campaign performance, delivering actionable insights and recommendations for continuous improvement
  • Ensure all campaigns comply with responsible gaming policies, data privacy requirements, and applicable regulatory standards
  • Contribute to process and workflow improvements, supporting a culture of data-driven execution and accountability

Requirements:

  • Proven experience in CRM, lifecycle marketing, or campaign execution (iGaming industry experience is a strong advantage)
  • Strong proficiency in Google Sheets or Excel for data analysis and reporting
  • Familiarity with CRM platforms such as Fast Track, including campaign workflows and segmentation logic
  • Strong analytical mindset with the ability to translate data insights into actionable campaign strategies
  • Excellent organizational skills with the ability to manage multiple workflows simultaneously
  • High attention to detail, strong ownership, and a results-driven approach

Benefits:

  • Fully remote, work from anywhere in the world
  • Flexible working schedule
  • 25 days of paid time off
  • Equipment allowance

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