Job Overview: We are seeking a creative and strategic Content Director with a passion for fashion and a strong background in copywriting and content creation. This role is essential for shaping and refining our brand voice, leading our content strategy, and on-brand messaging across all platforms. The ideal candidate has a keen understanding of the fashion industry, a sharp eye for detail, and a proven track record of creating impactful content that resonates with audiences. Responsibilities:

• Content Strategy & Vision:
• Develop and implement a cohesive content strategy that aligns with brand objectives and drives engagement across all channels (web, email, social media, and more).
• Set and maintain brand voice guidelines to ensure consistency across all marketing touchpoints.
• Stay ahead of fashion trends and cultural moments to create timely, relevant content that speaks to our audience.
• Copywriting & Content Creation:
• Oversee and contribute to the creation of engaging, on-brand copy across all platforms, including product descriptions, email campaigns, social media posts, and website content.
• Write, edit, and refine content to ensure it is clear, persuasive, and aligns with the brand’s tone and style.
• Develop compelling storytelling frameworks that highlight our brand’s unique value and elevate the customer experience.
• Content Performance & Optimization:
• * Monitor content performance using analytics and KPIs, making data-driven adjustments to improve engagement and impact.
• Continuously optimize content strategies based on feedback, performance metrics, and market trends.
• Implement A/B testing strategies to refine messaging and maximize effectiveness across platforms.
• Brand Storytelling & Innovation:
• Act as the brand’s storyteller, using creative content to connect with audiences on an emotional level and enhance brand loyalty.
• Innovate with fresh content formats and approaches, keeping the brand relevant and engaging in an ever-evolving digital landscape.
• Guide the creation of seasonal campaigns, lookbooks, and other fashion-forward content pieces.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content creation, copywriting, or editorial roles, with a focus on fashion.
• Proven experience developing and executing a cohesive content strategy in a fast-paced environment.
• Exceptional writing and editing skills, with a keen eye for detail and a strong sense of brand voice.

By applying for this job you consent to Hire with Jarvis to hold personal data and we may use this to contact you, either through SMS or email. You can read our privacy policy at https://hirewithjarvis.com/privacy-policy