Job Description:

• Write clear and engaging copy for digital marketing channels, including: Social media, email campaigns, and web content
• Google Ads, PMax, YouTube Ads, and other paid media platforms
• SEO, AEO, and GEO-targeted content to improve visibility and relevance
• Edit and proofread marketing materials to ensure accuracy, clarity, and adherence to brand voice and tone.
• Collaborate with the Senior Copywriter and cross-functional teams to deliver cohesive, impactful campaigns.
• Research to develop subject matter expertise or ability to interview the expert to develop needed content
• Stay current with digital marketing trends, best practices, and emerging tools to enhance copy performance.
• Develop a deep understanding of customer needs and create content that connects with their desires and lifestyles.
• Contribute to brainstorming sessions and creative ideation for campaigns and projects.
• Manage multiple projects simultaneously, meeting deadlines in a fast-paced environment.
• Recommend and test copy to continuously refine messaging for optimal results.

Requirements:

• Bachelor's degree in Communications, Journalism, English, Marketing, or a related field.
• 5+ years of experience in digital copywriting, preferably within retail, healthcare, or a similar industry.
• Portfolio showcasing a range of digital copy, including SEO-optimized content, paid media, and social media campaigns.
• Experience working in the optical industry is a plus.
• Strong knowledge of digital copywriting best practices, including SEO, AEO, and GEO targeting.
• Exceptional proofreading and editing skills with a keen eye for detail.
• Experience writing for Google Ads, YouTube Ads, and other paid media platforms.
• Ability to adapt to established brand voice and tone across various campaigns.
• Familiarity with content management systems (CMS) and project management tools like Asana is a plus.

Benefits:

• Flexible work arrangements