Field Sales Area Manager - South West (Field-Based) 📑 Permanent Contract

About the Role

We’re looking for a Area Manager (Permanent Contract) to lead and grow a team of freelance Field Sales Associates across South West UK. This is a remote, field-based leadership role for a hands-on, motivated sales professional with experience managing independent or self-employed sales teams. You’ll drive regional performance by recruiting, coaching, and inspiring your team to deliver outstanding results and exceptional merchant experiences. Your focus will be to accelerate growth in one of the UK’s most commercially dynamic regions, combining dense SME zones, vibrant hospitality markets, and diverse local business ecosystems. Your Mission Lead, coach, and motivate a team of ~16-20 Field Sales Associates to meet and exceed regional targets. Recruit and onboard top-performing freelancers who embody the company’s values and sales excellence. Conduct joint field visits to coach associates on prospecting, pitching, and closing techniques. Monitor performance metrics, track productivity, and provide structured, data-driven feedback. Adapt sales strategies to the local market — from bustling city centres to affluent commuter towns and coastal areas. Build a strong, connected community of freelancers who feel part of the company mission despite self-employment. About You Proven background managing field sales teams, ideally in fintech, merchant services, utilities, or similar industries. Hands-on field sales experience with strong commercial and leadership acumen. Excellent communication, motivation, and coaching skills, with a track record of driving performance remotely. Confident using data and KPIs to guide decisions and optimise results. Self-driven and adaptable, able to manage a wide geographical area and balance team support with strategic growth. Why You’ll Love It Here You’ll join as a full-time employee (permanent contract) You’ll make a tangible impact on growth in one of the UK’s highest-potential sales regions. You’ll work with passionate, entrepreneurial salespeople dedicated to helping local businesses thrive. You’ll enjoy autonomy, flexibility, and the opportunity to build a high-performing field team from the ground up. You’ll be part of a supportive, collaborative environment with access to professional development programs and career progression opportunities. What Success Looks Like In your first 90 days, you will: Recruit and ramp up a team of high-performing Field Sales Associates. Establish clear performance routines, communication rhythms, and development plans. Drive regional growth across merchant acquisition, activation, and multi-product sales. Job Application Tip We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.